BRAND DEVELOPMENT & PRODUCT PHOTOGRAPHY
An introspective designer
Kareena Shamsi’s background in Communication Design (ISDI) and Sociology (MU) are driven by her love for understanding the intersection between human behaviour and design. Art and design are filters through which she views and experiences the world. Her courses will reflect the same passion.
Kareena is keenly interested in travelling, music, photography, and documentaries. Understanding how unfamiliar things work is a hobby as well.
A versatile technopreneur
Yadunandan Pujara is an Ahmedabad based IT Professional and a Professional Photographer.
He is a Microsoft Certified Professional and a Google Trusted Photographer.
He is the Founder & Director of Softbox Labs, a Leading E-Commerce Marketplace service provider company based at Ahmedabad.
practical strategies for showcasing your products:
brand development & product photography for entrepreneurs
Are you sleeping in on brand development just because you are a small business? Branding can be a challenging (even a tad expensive) affair for an upcoming entrepreneur, but not if you learn to do it yourself. Yup, entrepreneurship is about wearing many hats – even a photographer’s. Because who else can add all that jazz – with that passion?
In this workshop, fast track on some practical strategies for creating, positioning, and managing your brand’s identity. Also learn the basics of product photography to create the right visual language for telling the story of your brand. Get gutsy and emphasize creativity over budget with your newly acquired skills.
Gain a more indepth understanding of your product – its uniqueness, competitors, target audience, positioning, et al
Create a brand story with an appealing visual language
Learn the basics of product photography & image refinement
Design social media deliverables that can be expanded into a mass media campaign
WHO ARE THE WORKSHOPS FOR?
Small business owners interested in practical management/ design/ visual media insights
1. What resources will I need for this workshop?
Plenty of enthusiasm and an open mind. For the photo shoot, you may use your mobile or any other camera at your disposal. Image refinement can be done offline, again on devices at your disposal. The idea is to make the most of the limited resources available to budding entrepreneurs.
2. Can I use my product for the photoshoot?
Certainly! Learn to better photograph your own product, or practice on the ones we bring. Work with amateur lights, props, and settings in this fun half-day session.
3. What background/qualifications do I need as a pre-requisite for this programme?
Dig into your own entrepreneurial talent, as we discuss practical ideas on management, design, and visual media. No other prior qualifications are called for.
Fri, Mar 19, 2021
Sat, Mar 20, 2021
Sun, Mar 21, 2021
Mon, Mar 22, 2021
Tue, Mar 23, 2021
Introduction to products & brand identity
Creating a brand story
Basics of product photography through a photo shoot
Image refinement & social media deliverables
Campaign evaluation & closing the loop
5:00 - 7:00 pm
5:00 - 7:00 pm
2:00 - 6:00 pm
5:00 - 7:00 pm
5:30 - 7:30 pm
Cancellation Policy: In the unlikely event of The Hive cancelling any of its workshops for any reason, registered participants will be refunded the entire amount within 15 business days. Course dropouts by participants will be eligible for refund as follows: 30+ days before the event - 75% refund; 15-30 days before the event: 50% refund; less than 15 days - 0% refund. Attendee changes can be accommodated up to 14 days prior to the event.