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Citrus Fruits

CREATIVE COMMUNICATION: The 100 ways of giving an orange

June 15 - Aug 3 (8 sessions) | Every Wed | 5:00 - 7:00 pm | INR 2400


Phoram Desai

A Natural Communicator


Phoram Desai is an educator, teacher trainer, and project developer with over 20 years of experience. Her forte lies in engaging students using creative languages of learning such as stories, movies, illustrations, and anecdotes.


According to Phoram, creativity is all around us, just needs to be tapped by freeing our minds from the baggages of grammar, syntax, vocabulary, and the like. An avid movie buff, Phoram also loves cooking, reading, and travelling.



"creativity is more than just being different. making the simple, awesomely simple, that's creativity."
- charles mingus

Communication is a strong force that has shaped the evolution of mankind and contributed to its superior evolution compared to other species. And this force is rapidly changing. New age communication is increasingly non-linear (think hyperlinks), visual (think social media), and multi-sensorial (think mass communication at IPL).


As the syntax of communication changes, it requires us to break free from the shackles of traditional approaches (think grammar teachers, literary compositions, spelling bees, 5-page long essays in exams… phew!). Now is the time (like it has always been, for every generation) to tap into our inner creativity and redefine our style. Because creative communication is not so much about the mastery of a language, as about a novel idea expressed innovatively. Creativity in communication, is therefore, the use of original thinking to communicate clearly, concisely, and colourfully.


This workshop aims at honing these 3 Cs of communication while building awareness of how creativity exists all around us. The participants will explore some authentic material – print & TV advertisements, social media communication, food packaging, news excerpts, and such to understand the prime features and formats of different kinds of communication.


Towards the end of the workshop, all participants will create an output that can be used in an actual setting by The Hive. This will not only make the experience fun and memorable but also show the value it has in real life. Going forward, they can apply the skills learnt in their school/business presentations, social media announcements, invitation designs, and a lot more!


  • Ignite your creativity through games & activities  & appreciate how anyone can be a creative communicator

  • Learn from conventional & unconventional communication material – ads, social media, packaging, news excerpts, cartoons...

  • Project: Create a piece of communication for The Hive

  • Apply the skills learnt in real life – in school, business, and social events



  • Communication enthusiasts 9 - 14 year old


1. What resources will I need to bring for this programme?

Happy hearts and a keen mind. The rest will be provided by The Hive. ​

2. What safety precautions will be taken at The Hive?​

We will be working in small groups. Our instructors and staff are fully vaccinated. Masks are recommended when in close proximity. However, the participants are responsible for their own health & safety.


Starts June 15, 2022

Every Wed

(8 sessions)

Ends Aug 3, 2022



5:00 - 7:00 pm

INR 2400

Cancellation Policy: In the unlikely event of The Hive cancelling any of its workshops for any reason, registered participants will be refunded the entire amount within 15 business days. Course dropouts by participants will be eligible for refund as follows: 30+ days before the event - 75% refund; 15-30 days before the event: 50% refund; less than 15 days - 0% refund. Attendee changes can be accommodated up to 14 days prior to the event.

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